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augmented reality

Augmented Reality (AR) has the power to fundamentally change the way people work. It bridges the digital and physical worlds, providing value across the enterprise. When combined with IoT data, AR applications become truly transformative experiences, driving many enterprises to completely re-imagine how they design, produce, sell, operate and service their products.

Experience More

  1. Download the Vuforia View App to your mobile device (IOS and Android)

  2. Open the Vuforia View App and scan the ThingMark below. (For best results, print ThingMark on a sheet of paper and lay flat)

Business Transforming AR Use Cases

With AR, organizations can improve service efficiency with step-by-step instructions, customer service with easier self-help guides, sales with virtual product demos and showrooms and factory efficiency with augmented process plans and inspection processes.


AUGMENTED SERVICE MANUALS: Overlay in-context detailed service instructions on how to perform processes, repairs, and the disassembly and reassembly of parts.


  • Improve Knowledge Transfer  − Unlock knowledge from subject matter experts 

  • Greater Productivity  − Improve first time fix rates with instructions and information on-top of the physical product

  • Lower Service Cost  − High service contract renewals, upgrades and upsell opportunities


WHY THIS MATTERS: AR can reduce error rates by 90% among field engineers along with reducing 50% of travel for field engineers by leveraging remote office experts’ growth. 


See More:

Introducing Vuforia Studio

Sales & Marketing

PRODUCT VIRTUALIZATION AND DEMONSTRATION: AR provides customers new means to experience products through interactive product demos, visualization.


  • Greater Revenue -  Increase sales opportunities by being able to virtually display your products to customers

  • Lower Sales Cost - Reduce visits to customer through sharable AR experiences

  • Shorter Sales Cycles -  Sales has access to complex products everywhere at anytime 


WHY THIS MATTERS: AR can increase sales and marketing efforts by 25% or more. AR as a sales tools has one of the highest ROI of any technology.


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Augmented Reality for Sales Virtual Product Demonstration

eBook - AR Enhances Your Entire Sales Process


OPERATOR & ASSEMBLY WORK INSTRUCTIONS: Overlay in-context detailed assembly and manufacturing instructions demonstrating how to perform processes, operate machinery, or assemble parts.


  • Reduce Costs -   Improve quality with less assembly errors

  • Reduce Downtime -  Faster machine fixes & maintenance procedures

  • Improve Operator Efficiency -  Increase operator productivity and flexibility with clear, in-context instructions


WHY THIS MATTERS: AR increase first-time quality by 90% as well as heighten productivity by around 30%.


See More:

Augmented Reality for Manufacturing Operator & Assembly Instructions

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