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Product Lifecycle Management (PLM) has always been described as complete virtual lifecycle of a product: from cradle to grave. But once the product is in the customers’ hands, all bets are off – the opportunity to intimately understand how the consumer uses the product is lost. So now what? In a previous article I expanded on how PLM was a system for continuous improvement, however, there is a deficit of information on what to improve post-release. The only lifecycle information received post-production are often complaints. These may translate to actionable changes through internal Correction Action Requests (CAR), but this isn’t proactive and it has a long cycle time. This isn’t conduci

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