Why Augmented Reality?


Before CAD, you had to analyze 2D production drawings to guess what a product would look like in 3D. With traditional CAD, we can see what our 3D models look like, and can even put them in a simulated environment on our computer screens. But now with augmented reality (AR), we can superimpose computer-generated images onto the real-world.

By blending the physical and the digital worlds, AR provides significant advantages to product development organizations:

  • We can see what our products will look like in the real world. Imagine, for example, how design reviews can have an added level of realism.

  • We can provide better assembly and maintenance instructions so people can be guided step-by-step through exactly what they need to do, faster and with fewer errors.

  • We can provide enhanced training experiences to service technicians and end users.

  • The overall sales experience will be enhanced by showing our customers exactly what they can expect.

  • Accelerate time-to-market and gain a competitive edge with innovative technology.

Check out A Manager's Guide to Augmented Reality to learn more!

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